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From Ops to Sales: Solving, Not Selling

August 1, 2025

When I pick up the phone to talk with a data center facilities lead, I’m not just reading from a pitch deck. I’m speaking from experience.

Before I became a solutions consultant for Electroline, I worked as the operations manager for a small manufacturing facility. Between scheduling, process optimization, KPI reporting, and other factors, I understand the pressure of staying online, the tension between budget and uptime, and the exhaustion of constant firefighting. I can’t help but see the similarities between what I used to do and the role I serve today on the other side of the table.

From Insight to Impact

Now, I am able to find the solutions that truly fit my customers, without waiting for someone else to tell me what my options are. My background in operations has given me a real understanding of what my customers are going through. Because of that, I bring not just solutions, but credibility and empathy – two things that go a long way in helping them succeed.

The Experience that Drives Me

In my operations role, there were times when I had to coordinate new equipment installations—something that could take days or even weeks of careful planning. One installation, in particular, sticks with me.

Everything had been running smoothly… until the very last step. We went to mount the adaptor for the new machine, and the bolt patterns didn’t line up—at all. I reached out to the vendor, and they admitted it was an engineering oversight on their end. Then came the kicker—they gave me two choices: either lose valuable production time to fabricate my own workaround or pay them to fix their mistake.

I was beyond frustrated. I was not about to delay production or justify unexpected costs because of something outside of my control. That experience still gets me fired up – and it taught me a valuable lesson about trust and accountability. I understand how frustrating it can be when things go wrong, and I never want my customers to feel the same way. I am not a salesman trying to sell. I am an ops guy trying to fix problems. That experience shaped the way I work today: with empathy, ownership, and a deep respect for my customers’ time and trust.

The Struggles That Still Resonate

As a former ops manager, I can relate to many aspects of data center upkeep and operations. A couple of thorns that stand out are:

  • The constant pressure to meet demand while keeping costs low
  • Juggling vendor relationships while constantly wondering who truly understood the mission  - and who was actually willing to give a small manufacturing facility like ours a real chance.
  • The stress of deferred maintenance that always resurfaced at the worst time.

Those frustrations don’t just exist in manufacturing —they’re echoed across data centers, hospitals, and every facility that’s expected to operate perfectly behind the scenes.

Why It Matters Now

My journey from the factory floor to the data center has shaped more than just my career path – it’s shaped my perspective. It’s my goal to show up as someone who’s been in your shoes, who understands the stakes, and who knows that trust is through action, not promises. At Electroline, I’m not just offering solutions – I’m offering a partnership, built on empathy, experience, and a shared commitment to getting it right the first time. Because at the end of the day, I’m not here to sell. I’m here to solve.

Meet the Author

Ben Grow

Solutions Consultant
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